The Digital Poster

Imagining a future where all signage and advertisement is digital, what will be the legacy of the traditional poster?

Read the paper here

School project
Winter 2014

Supervisor
Rasmus Spanggaard Troelsen

Pedestrians from New York City and Los Angeles where able to see, hear, and speak with each other as if encountering each other on the same sidewalk, through big public displays. From the three day art sculpture “Hole in Space” by Kit Galloway and Sherrie Rabinowitz 1980 (a16).

Digital billboard in 2019 Los Angeles from the film Blade Runner (1982). Directed by Ridley Scott.

In recent years, the limits of the traditional poster are being pushed as it takes its long-awaited steps into the digital age. The cost of big and custom digital screens have become so affordable, that the field of digital signage is covering more and more territories – now including billboards on the highway and posters in metros and at bus stops.

With these new screens comes a range of benefits: reduced paper waste, the ability to easy change the content on the screen, and the opportunity to show something dynamic. Big companies like Pepsi have run interactive poster campaigns, scarring people at bus stops, while Scharffen Berger have invited you to take a selfie to become a part of their campaign.